Ive, stylized in all caps as "IVE," is a South Korean girl group formed under Starship Entertainment. The group consists of six members: Gaeul, Yujin, Rei, Wonyoung, Liz, and Leeseo. Ive is known for their infectious songs and their exploration of themes related to self-love through their music.

Ive marked their debut on December 1, 2021, with their single album titled "Eleven." Shortly after, they released another single album called "Love Dive," whose lead single became their first chart-topping song on the Circle Digital Chart. It was the highest-performing single of the year and received Song of the Year honors at prestigious awards shows like the Asia Artist Awards, Golden Disc Awards, MAMA Awards, and Melon Music Awards. This achievement also marked their first entry into the top ten on the Billboard Global Excl. US chart. Ive continued their success with their third single album, "After Like," which produced their second number-one song.

In 2023, Ive released their debut studio album, "I've Ive," to commercial acclaim. This album featured two hit singles, "Kitsch" and "I Am," both of which also reached the number-one position on the Circle Digital Chart. Following this release, Ive launched their first extended play, "I've Mine," which also achieved significant success. It included three hit singles: "Either Way," "Off The Record," and "Baddie."